Recent trends show that advertising:

• Has influenced drug sales
• Is regularly practiced by successful companies and for leading brands¹
• Brings in the highest ROI², even during a recession period³!

Advertising works for buyers......
Buyers prefer that you reach them through the pages of the upcoming issues.

• 100% of buyers look at business / specialized publications first for purchasing information⁴.
• 96% of buyers think ads alert them to new technologies and products³.
• 76% of buyers rate business/specialized publications the most useful for product information⁵.

Good salespeople become great ones when supported by an aggressive marketing campaign.

• 93% of salespeople find their clients more ready to grant appointment if the product is presold by an ad⁶.
• 78% of salespeople find ads shorten their sales process, thus increasing efficiencies³.

Corporate and ad agency professionals agree that print ranks highest for sales effectiveness.

• 99% of buyers feel positive about advertisers who continue advertising during economic downturns⁷.
• 66% of marketers rate print advertising as most effective in generating new product sales⁵.
• 78% of ad agencies rank print advertising number one for their clients⁵.

1. PERQ-HCI Corp., Dec 2002
2. Neslin S.ROI Analysis of Pharmeceutical Promotion (RAPP) Study. Hanover, NH:Darmouth University 2001.
3. Cahners. Blue Chipadvertisers Study I & II, Gordon Research.
4. Martin Akel and Associates for Cahners Business Information. Advertising in the 21st Century.
5. Penton Research Overview Report No. 302,305, 306. Penton Media.
6. CARR Reports.
7. Yankelovich Partners and Harris Interactive. Business-to-Business Media Study.